About me

by Marion Serenio - Posted in Personal on October 29, 2015

Who am I?

My name is Marion Serenio. I’m a UI/UX Designer and Front-end Developer with a passion for brand identity & development.

Since December 2011, I’ve been a freelance designer specialising in User Interface design, and Front-end Development. I am constantly developing my skills & gaining more experience, with opportunities to work in multiple disciplines.

I have a passion for clean, and minimalist design that focuses on goals, and objectives of the client. I am a big believer of design decisions that are based on user data, analytics and best practices.

My Process

When I start working on a project, I try to get all the information, and data from my client that are relevant to the project. Goals, demographics, preferred aesthetics, etc. I then start researching about the industry, competition, and the best way to go about the

After I have all the data that I need, I start working on the wireframe, and prototype using Balsamiq. After the prototyping phase is finished, and the wireframes are finalized, and approved. This is where I start doing the visual designs using Photoshop, Illustrator or sometimes Sketch. After the visual designs are approved, I then start coding the designs to html/css/js with responsiveness, and best practices in mind.

What I use

I use a number of tools that make design and development much easier. For rapid prototyping and wireframes, I use balsamiq. For creating the actual visual designs of the application or website. I use Photoshop, Illustrator and Sketch interchangeably.

With development, I use SASS/LESS for my CSS preprocessor, with Grunt automating the repetitive tasks (concatenation, minification, etc). I use Foundations grid for making sure that the site will be responsive, and code the application elements from scratch.

When deploying servers, I use Digital Ocean for my VPS, and use NGINX as my server software. With Varnish as my HTTP accelerator, Memcache for caching, and PHP-FPM as an alernative to plain PHP. This ensures blazing fast servers, and load times for my applications.

I use WordPress for simple websites, and Laravel for full fledged applications.

If you want to work with me, you can email me at marion.serenio {at} gmail.com