Where I write.

Leverage social proof instead of talking about yourself.

Social proof is one of biggest tool of persuasion that you can use. What your customers say about your product, and potential users seeing those endorsements can greatly improve your bottom line, and conversation rates. An easy way to do this is adding testimonials to your landing page. The thing to remember is. It should […]

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Fewer Form Fields, and why less is more.

When creating landing pages, be it a Sign up page for your new web application, or a Landing page to provide leads to your Sales funnel. Naturally, business owners would want to ask a lot of relevant (or not so relevant) information from visitors. This is the opposite case for users. You only have a […]

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Concise Copy beats verbose

Users want that information, fast. And you have to give it to them that way. This has been the rule of the Internet since the its conception, and still holds truth today. Good UX is not just buttons that are well placed, and have good contrast, etc. etc.  You also have to deal with textual […]

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Recommend Products instead of showing them equally

Decision Paralysis  is a problem a lot of new users of your application encounter when they are in your Product page. “Which plan suits me best?”, “Do I need these features?”, “Are these enough?”. As the decision time increases, the user experience suffers. That’s why our job as UX designers are to lessen these hindrances, or […]

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