Decision Paralysis is a problem a lot of new users of your application encounter when they are in your Product page. “Which plan suits me best?”, “Do I need these features?”, “Are these enough?”. As the decision time increases, the user experience suffers.
That’s why our job as UX designers are to lessen these hindrances, or eliminate them altogether. A little nudge to the right direction is a small simple step, but creates a big difference to your conversion.