Reinvisioning Cebu Pacific

Bringing a ageing Airline Company's website to the 21st century. Creating a profound rethinking of flight booking, and design.


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The
Challenge

When it comes to behomoth sites like an Airline application, we have to be careful with alienating our current users. The changes should be subtle, and not jarring to the users. A small change that users dont take lightly will greatly decrease conversations, and that is the last thing that we want.

Services

  • BRANDING
  • UI / UX

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new cebupacific homepage new cebupacific homepage
cohesive
design

Creating a solid style guide takes time. A lot of research has been done to create a brand that speaks to the demographic, that our user can related to, and will improve the experience of the visitor when they are in the site. A content first approach was decided, and was the best decision that was made for the project.

cebu pacific illustrations
cebu pacific style guide by Marion Serenio

Click on an image to see the old version

new cebupacific homepage new cebupacific homepage
new cebupacific homepage new cebupacific homepage
new cebupacific homepage new cebupacific homepage