I was recently hired to create and redesign the LanexUS website for a broader appeal, and develop a brand and design that suits the companies history, goals, and technological skills. The old website was only a one pager website, and I had to create and design multiple pages for more new content, and imagery of the development team and the founders.
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Click on an image to see the old version
Creating a solid style guide takes time. A lot of research has been done to create a brand that speaks to the demographic, that our user can related to, and will improve the experience of the visitor when they are in the site. A content first approach was decided, and was the best decision that was made for the project.